top of page is the Open Ad Insertion Platform in the market. It integrates easily with your streaming ecosystem, ad servers, and SSPs to scale your content business.

Personalizing the Video Ad Experience

hbb tv awards winner 2021
video tech innovation awards nominee 2022
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Laurence Neal
Director Advanced Advertising

"We were after a technology partner with expertise in both HbbTV development and server-side ad insertion that would facilitate digital ads to be served in a Broadcast TV environment. The hybrid solution, combining client-side substitution with server-side break stitching has provided Discovery the opportunity to do this and serve more relevant targeted ads in a scaled linear TV environment."

Trusted by Industry Leaders

You choose. We connect.


Connect with ad servers

and SSPs of your choice


Configure ad-server parameters per channel

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Prduct at a glance ad insertion mechanism


We help broadcasters, telcos, and content providers to monetize their AVOD and TV streaming by offering seamless, personalized, and relevant ad experiences.

The SSAI workflow is different from a traditional client-side ad insertion, which requires Player adaptation for each device platform. SERVERSIDE.AI takes this burden away from the player app and manages all ad-insertion on the server in the cloud.


A Variety of Dynamic Ad Insertion Use Cases

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Set-Top-Box (STB)
Connected TV (CTV)

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Browser / Web
App / Mobile

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Video on Demand (VOD)
Catchup / nPVR

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Radio & Podcast

Watch "Voices of MediaTech" from MWC23 !

Features & Benefits

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Dynamic ad-insertion by manifest manipulation

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Scaling for large

TV-like audiences

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API for automation

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Minimized reactance by enhanced viewing experience

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Increase yield from

higher CPMs due to

targeted video ads

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Performance insights

in real-time

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Managed Services

Full service operation, 24/7 monitoring and support of your video advertisement business.

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Personalized Channels

Create new inventory with VOD-to-Linear channels personalized by artificial intelligence based reinforcement learning.

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Ad Creative Management

Encoding, packaging and audio normalization of ad creatives to meet your content specs.


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