Johannes KallenbachNov 23, 202310 minHbbTV TA Advertising: What’s in It for Broadcasters?“Broadcast is Dead - Long Live Broadcast" (with HbbTV TA) In times of increasing content production and acquisition costs, the companies...
Roberta D'AddarioSep 12, 20238 minNavigating CTV Trends: Strategies for Broadcasters and TelcosThe television landscape has undergone a remarkable transformation with the advent of Connected TV. For TV content providers, it is...
Sebastian StrootmannMar 28, 20236 min"WTF is SSAI?": How SSAI is Accelerating CTVLearn about the opportunities of server-side ad insertion in CTV and the successful open alliance between Equativ's SSP and Nowtilus SSAI.
Sebastian StrootmannOct 11, 20229 minA Guide to Addressable TV Advertising: What, Why, and HowLet's analyse how addressable TV advertising works and what are its main components and benefits in this article!