Dynamic Ad Substitution in HbbTV

a young couple sitting on an armchair being hit by a cruise tv ad thanks to HbbTV

We Enable Addressable TV Advertising with Full Ad Break Replacement for Broadcasters.
Reach Your Existing Audience with Highly Personalized Content Now!

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Solution Design

video tech innovation awards nominee 2022

Improve Yield with Full Break Addressable Ads via HbbTV

Hybrid broadcast broadband TV (or HbbTV) is an industry standard that harmonizes the broadcast and broadband delivery of entertainment through connected TVs, set‐top boxes, and other screen devices. The HbbTV specification is developed by industry leaders to improve the video user experience for consumers by enabling innovative, interactive services over broadcast and broadband networks. These services are enriched by Serverside.ai to enable personalized advertising so that the ad breaks during a TV program can include both mirrored ads (the generic spots booked within the broadcaster's schedule) and dynamic ads, targeted at a household level.

Boost your Broadcast Revenue with HbbTV-TA

Using Dynamic Ad Substitution (DAS) via HbbTV-Targeted-Advertising (HbbTV-TA) will pave the way to new ways of monetization.

Increased Market
Potential

We open up the TV advertising market for new business actors like local franchises and other small to medium-sized enterprises based on your viewers' location and preferences.

Increased Value
of Inventory

Enhance the efficiency of advertising with geo-targeting, behavioral targeting, socio-demographical targeting, cross-device targeting, frequency capping, and advanced analytics.

Increased Relevance
for Viewers

Higher conversion per ad impression, thus potentially lower ad loads with fewer - more targeted - commercials, which ultimately will increase viewer satisfaction letting them enjoy your premium content.