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Dynamic Ad Substitution in HbbTV

a young couple sitting on an armchair being hit by a cruise tv ad thanks to HbbTV

We Enable Addressable TV Advertising with Full Ad Break Replacement for Broadcasters.
Reach Your Existing Audience with Highly Personalized Content Now!

hbbtv awards winner 2021
video tech innovation awards nominee 2022

Improve Yield with Full Break Addressable Ads via HbbTV

addressable tv advertising explained

Hybrid broadcast broadband TV (or HbbTV) is an industry standard that harmonizes the broadcast and broadband delivery of entertainment through connected TVs, set‐top boxes, and other screen devices. The HbbTV specification is developed by industry leaders to improve the video user experience for consumers by enabling innovative, interactive services over broadcast and broadband networks. These services are enriched by to enable personalized advertising so that the ad breaks during a TV program can include both mirrored ads (the generic spots booked within the broadcaster's schedule) and dynamic ads, targeted at a household level.

Boost your Broadcast Revenue with HbbTV-TA 

Using Dynamic Ad Substitution (DAS) via HbbTV-Targeted-Advertising (HbbTV-TA) will pave the way to new ways of monetization.

Increased Market

We open up the TV advertising market for new business actors like local franchises and other small to medium-sized enterprises based on your viewers' location and preferences.

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Increased Value
of Inventory


Enhance the efficiency of advertising with geo-targeting, behavioral targetingsocio-demographical targeting, cross-device targeting, frequency capping, and advanced analytics.

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Increased Relevance
for Viewers 


Higher conversion per ad impression, thus potentially lower ad loads with fewer - more targeted - commercials, which ultimately will increase viewer satisfaction letting them enjoy your premium content.

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An Advanced HbbTV-TA Solution
Meeting the Needs of Broadcasters

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A potential ad insertion solution must fit into the broadcast world and adapt to the existing ecosystem.

SUITABILITY fully complies with DVB-TA and HbbTV-TA standards.

How Do We Make That Happen? hbbtv system workflow

Our HbbTV Solution Capabilities


Ingests broadcast and ad schedules with defined replaceable slots to allow dynamic ad replacement.

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Performs highly scalable stitching of ads as personalized breaks in MPEG-DASH and MP4.

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Substitutes broadcasted breaks with personalized ad breaks delivered via Broadband-IP.

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Connects to Data Management Platforms, Video Ad Servers and Consent Management Platforms.

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Let's discuss how we can enhance your revenue!

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