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Reach your existing audience now.
Enable Addressable TV with Full Ad Break Replacement for Broadcasters.

Dynamic Ad Substitution in HbbTV

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Improve Yield with Full Break Addressable Advertising.

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Skyrocket your Broadcaster Revenue with HbbTV-TA 

Using Dynamic Ad Substitution (DAS) via HbbTV-Targeted-Advertising (HbbTV-TA) will pave the way to new ways of monetization.

Increased Market
Potential

We open up the TV advertising market for new market actors like local franchises and other small and medium sized enterprises.

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Increased Relevance
for Viewers

 

Higher conversion per ad impression and thus potentially lower ad loads, which ultimately reduces viewer frustration and increasing their satisfaction.

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Increased Value 
of Inventory

 

Enhance efficiency of advertising with
Geo Targeting, 
Behavioral Targeting, 
Socio-Demographical Targeting, Cross Device Targeting, Frequency Capping, 
and advanced Measurability for targeting and result.

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Which Pain Points We Address with HbbTV-TA

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A potential ad insertion solution must fit into the broadcast world and adopt to your existing ecosystem.

SUITABILITY

Serverside.ai fully complies with DVB-TA and HbbTV-TA standards.

How Do We Make That Happen?

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Capabilities of Our Solution

AD-POD
MANAGEMENT

Ingests broadcast and ad schedules with defined replaceable slots to allow dynamic ad replacement.

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MULTI FORMAT
STITCHING

Performs highly scalable stitching of ads as personalized breaks in MPEG-DASH and MP4.

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CLIENT-SIDE
AD-SUBSTITUTION

Substitutes broadcasted breaks with personalized ad breaks delivered via Broadband-IP.

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STANDARDIZED OPEN INTERFACES

Connects to Data Management Platforms, Video Ad Servers and Consent Management Platforms.

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Let's discuss how we can enhance your revenue!