Improve Yield with Full Break Addressable Advertising
Skyrocket your Broadcaster Revenue with HbbTV-TA
Using Dynamic Ad Substitution (DAS) via HbbTV-Targeted-Advertising (HbbTV-TA) will pave the way to new ways of monetization.
We open up the TV advertising market for new market actors like local franchises and other small and medium sized enterprises.
Higher conversion per ad impression and thus potentially lower ad loads, which ultimately reduces viewer frustration and increasing their satisfaction.
Enhance efficiency of advertising with
Socio-Demographical Targeting, Cross Device Targeting, Frequency Capping,
and advanced Measurability for targeting and result.
Which Pain Points We Address with HbbTV-TA
A potential ad insertion solution must fit into the broadcast world and adopt to your existing ecosystem.
Serverside.ai fully complies with DVB-TA and HbbTV-TA standards.
How Do We Make That Happen?
Our HbbTV Solution Capabilities
Ingests broadcast and ad schedules with defined replaceable slots to allow dynamic ad replacement.
Performs highly scalable stitching of ads as personalized breaks in MPEG-DASH and MP4.
Substitutes broadcasted breaks with personalized ad breaks delivered via Broadband-IP.
STANDARDIZED OPEN INTERFACES
Connects to Data Management Platforms, Video Ad Servers and Consent Management Platforms.