Improve Yield with Full Break Addressable Ads via HbbTV
Hybrid broadcast broadband TV (or HbbTV) is an industry standard that harmonizes the broadcast and broadband delivery of entertainment through connected TVs, set‐top boxes, and other screen devices. The HbbTV specification is developed by industry leaders to improve the video user experience for consumers by enabling innovative, interactive services over broadcast and broadband networks. These services are enriched by Serverside.ai to enable personalized advertising so that the ad breaks during a TV program can include both mirrored ads (the generic spots booked within the broadcaster's schedule) and dynamic ads, targeted at a household level.
Boost your Broadcast Revenue with HbbTV-TA
Using Dynamic Ad Substitution (DAS) via HbbTV-Targeted-Advertising (HbbTV-TA) will pave the way to new ways of monetization.
We open up the TV advertising market for new business actors like local franchises and other small to medium-sized enterprises based on your viewers' location and preferences.
Enhance the efficiency of advertising with geo-targeting, behavioral targeting, socio-demographical targeting, cross-device targeting, frequency capping, and advanced analytics.
Higher conversion per ad impression, thus potentially lower ad loads with fewer - more targeted - commercials, which ultimately will increase viewer satisfaction letting them enjoy your premium content.
An Advanced HbbTV-TA Solution
Meeting the Needs of Broadcasters
A potential ad insertion solution must fit into the broadcast world and adapt to the existing ecosystem.
Serverside.ai fully complies with DVB-TA and HbbTV-TA standards.
How Do We Make That Happen?
Our HbbTV Solution Capabilities
Ingests broadcast and ad schedules with defined replaceable slots to allow dynamic ad replacement.
Performs highly scalable stitching of ads as personalized breaks in MPEG-DASH and MP4.
Substitutes broadcasted breaks with personalized ad breaks delivered via Broadband-IP.
STANDARDIZED OPEN INTERFACES
Connects to Data Management Platforms, Video Ad Servers and Consent Management Platforms.