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Dynamic Ad Substitution in HbbTV

a young couple sitting on an armchair being hit by a cruise tv ad thanks to HbbTV

We Enable Addressable TV Advertising with Full Ad Break Replacement for Broadcasters.
Reach Your Existing Audience with Highly Personalized Content Now!

hbbtv awards winner 2021
video tech innovation awards nominee 2022

Improve Yield with Full Break Addressable Advertising

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addressable tv advertising explained
Image by SpaceX

Skyrocket your Broadcaster Revenue with HbbTV-TA 

Using Dynamic Ad Substitution (DAS) via HbbTV-Targeted-Advertising (HbbTV-TA) will pave the way to new ways of monetization.

Increased Market
Potential

We open up the TV advertising market for new market actors like local franchises and other small and medium sized enterprises.

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Increased Relevance
for Viewers

 

Higher conversion per ad impression and thus potentially lower ad loads, which ultimately reduces viewer frustration and increasing their satisfaction.

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Increased Value 
of Inventory

 

Enhance efficiency of advertising with
Geo Targeting, 
Behavioral Targeting, 
Socio-Demographical Targeting, Cross Device Targeting, Frequency Capping, 
and advanced Measurability for targeting and result.

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Image by Annie Spratt

Which Pain Points We Address with HbbTV-TA

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A potential ad insertion solution must fit into the broadcast world and adopt to your existing ecosystem.

SUITABILITY

Serverside.ai fully complies with DVB-TA and HbbTV-TA standards.

How Do We Make That Happen?

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serverside.ai hbbtv system workflow

Our HbbTV Solution Capabilities

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AD-POD
MANAGEMENT

Ingests broadcast and ad schedules with defined replaceable slots to allow dynamic ad replacement.

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MULTI FORMAT
STITCHING

Performs highly scalable stitching of ads as personalized breaks in MPEG-DASH and MP4.

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CLIENT-SIDE
AD-SUBSTITUTION

Substitutes broadcasted breaks with personalized ad breaks delivered via Broadband-IP.

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STANDARDIZED OPEN INTERFACES

Connects to Data Management Platforms, Video Ad Servers and Consent Management Platforms.

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Let's discuss how we can enhance your revenue!

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