Dynamic Ad Substitution in HbbTV
We Enable Addressable TV Advertising with Full Ad Break Replacement for Broadcasters.
Reach Your Existing Audience with Highly Personalized Content Now!
Improve Yield with Full Break Addressable Advertising
Skyrocket your Broadcaster Revenue with HbbTV-TA
Using Dynamic Ad Substitution (DAS) via HbbTV-Targeted-Advertising (HbbTV-TA) will pave the way to new ways of monetization.
Increased Market
Potential
We open up the TV advertising market for new market actors like local franchises and other small and medium sized enterprises.
Increased Relevance
for Viewers
Higher conversion per ad impression and thus potentially lower ad loads, which ultimately reduces viewer frustration and increasing their satisfaction.
Increased Value
of Inventory
Enhance efficiency of advertising with
Geo Targeting,
Behavioral Targeting,
Socio-Demographical Targeting, Cross Device Targeting, Frequency Capping,
and advanced Measurability for targeting and result.
Which Pain Points We Address with HbbTV-TA
A potential ad insertion solution must fit into the broadcast world and adopt to your existing ecosystem.
SUITABILITY
Serverside.ai fully complies with DVB-TA and HbbTV-TA standards.
How Do We Make That Happen?
Our HbbTV Solution Capabilities
AD-POD
MANAGEMENT
Ingests broadcast and ad schedules with defined replaceable slots to allow dynamic ad replacement.
MULTI FORMAT
STITCHING
Performs highly scalable stitching of ads as personalized breaks in MPEG-DASH and MP4.
CLIENT-SIDE
AD-SUBSTITUTION
Substitutes broadcasted breaks with personalized ad breaks delivered via Broadband-IP.
STANDARDIZED OPEN INTERFACES
Connects to Data Management Platforms, Video Ad Servers and Consent Management Platforms.
