Left to right: Louay Bassbouss, Robert Seeliger, Chris Lunn, Sebastian Strootmann, Leander Carell, Angelo Pettazzi
At the HbbTV Symposium and Awards 2021 that took place in Paris, an independent jury of international industry experts selected the winners among 27 submissions from 9 countries.
With their Dynamic Ad Substitution solution featuring full ad break replacement, Nowtilus enables targeted advertising in broadcast environments via HbbTV. This enables current TV devices to deploy addressable advertising, pushing the boundaries of linear monetization.
Leander Carell, Co-Founder, and Managing Director of Nowtilus commented “We are delighted that Discovery put their trust in this complex endeavor into our solution, so in cooperation with our long-term partner Fraunhofer FOKUS, we were able to overcome the challenges that appear in such an innovative project”
Robert Seeliger, Senior Project Manager and DAI Lead at Fraunhofer FOKUS added: “Innovative technologies are our DNA at Fraunhofer and it is fantastic to bring our technology to the market in cutting-edge solutions with such outstanding partners like Discovery and Nowtilus.”
Chris Lunn, Product Director, Advanced Advertising at Discovery said: “Our work with Nowtilus and Fraunhofer to develop full break replacement is an industry first and completes a bespoke technology stack that will allow us to rapidly scale addressable TV. We are extremely proud of this award which recognizes the effort and collaboration between Discovery and our partners.”
Watch the video case study describing our Dynamic Ad Substitution Solution for Discovery here: