Serverside.ai supports Together TV, the UK's first social-purpose streaming service
Updated: Aug 2
Social purpose broadcaster, Together TV's streaming service has launched
This is the debut of the broadcaster’s OTT streaming platform providing free to use Live and On-Demand content and is available on mobile, tablet, and desktop, with Connected TVs to follow soon
Red Bee Media was selected based on its proven broadcast-quality OTT expertise and to offer Together TV’s viewers a broadcast-quality direct-to-consumer (DTC) service for the first time
The DTC service will encourage users to "Channel Your Inner Good" by providing resources linked to inspiring content they have watched
This is the first streaming service integrating motivating content along with change-making campaigns at a national scale
Wednesday 4 May 2022 – Together TV launches its free-to-use streaming service. As the TV channel that inspires positive social change, Together TV and Red Bee Media, a leading global media services partner, developed the platform to reach new audiences and engage them with change-making campaigns. Together TV is known for high-quality content on its linear channels, Red Bee Media’s OTT platform will ensure this content is handled with capabilities including content protection with Just in Time delivery of DRM (Digital Rights Management); geo-blocking, and security and content management processes delivered by a company that has deep experience of doing this for many of the world’s major broadcasters.
By partnering with Red Bee Media for a complete OTT-managed service, Together TV can focus on its content and market offering. The UK-based streaming service is now available through app stores and online for iOS and Android devices, on desktops and tablets - with smart TV apps to follow this year. Together TV’s suite of apps will be unveiled over the following weeks and months.
Together TV selected Red Bee Media’s OTT streaming capability for its flexibility for branding, content management, video monetization, and organization through advanced server-based targeted advertising capabilities, and more. Adding an OTT offering to Together TV’s portfolio extends its market penetration and enables viewers to access catch-up content and video on demand whilst protecting brand values and content rights.
As the world’s first community-owned charitable television channel, Together TV’s streaming service reflects this purpose-driven ethos throughout the platform. It does this by connecting the programming to genre-specific resources and campaigns to “Channel Your Inner Good”. For example, those watching a gardening series will be encouraged to “Channel Your Inner Grower”. Here viewers will find more information about the Sunflower Challenge - a behavioral change campaign to improve well-being and reduce social isolation through gardening,
Together TV’s catch-up service will act as an extension of its linear TV channel. The programming will continue to include factual entertainment and thought-provoking documentaries, in addition to the original content created from the annual Diverse Film Fund initiative. The content catalog will become richer and deeper with more fan favorites as the channel’s programming becomes available to catch up and stream.
The streaming service is completely free to use and input is based on the established free-to-watch advertising model used by ITV Hub and All 4. The aim is for the advert structure to mirror Together TV's linear channel.
The Red Bee Media service provides Together TV with a broadcast-quality OTT service not only by how content is distributed but also by how it is handled thanks to built-in security and asset management capabilities.
Alexander Kann, Chief Executive at Together TV explained: “We are proud to launch this brand-new service that allows our viewers to enjoy Together TV's inspiring shows and documentaries for free, anytime and anywhere in the UK. In addition, we hope this platform will help viewers to feel good and connected to the world around them. We selected Red Bee Media based on the company’s service delivery expertise, market understanding and as a good company to work with. We are delighted to have worked so closely with Red Bee Media and Nowtilus who have both worked tirelessly to help us reach this soft launch. We are also grateful to all our partners who have worked with us to help inspire the nation to do good for themselves and their communities.”
Steve Russell, Chief Product Officer at Red Bee Media, said: “With Together TV and Nowtilus, we have created a one-of-kind, innovative streaming experience for UK consumers. Supporting our customers to explore different models as they strive to carve out market share in a rapidly evolving media industry underscores the Red Bee Media strategy. We are delighted to be working with the Together TV team to bring this exciting new offering to viewers.”
Leander Carell, Co-founder and Managing Director of Nowtilus added: “With a variety of use cases including LIve-Linear, VOD and Catchup, Together TV leverages the power of our Serverside.ai dynamic ad insertion platform with their prestigious and purpose-driven content.”