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  • Writer's pictureSebastian Strootmann

ZEASN / Philips TV Teams Up with SpotX and Nowtilus

Updated: Aug 2, 2023

ZEASN Teams Up with SpotX and Nowtilus for Content Monetization Across Its Free Live Streaming Service WhaleLive.

Berlin, Rotterdam - April 20, 2021: ZEASN, the world’s leading provider of OTT and Smart TV solutions, today gladly announced a partnership with SpotX and Nowtilus. By working together, SpotX, the global video advertising platform will serve as ZEASN’s end-to-end ad tech provider facilitating advanced inventory management and access to OTT inventory through its Total Connect+ solution, and Nowtilus, a pioneer in AI-driven video personalization services and provider of the open ad insertion platform will work as server-side ad insertion (SSAI) provider, to jointly power the content monetization of ZEASN’s free live streaming platform WhaleLive.

whalelive monetization strategy with nowtilus and spotx

Kick-off within this new partnership is centered around providing dynamic ad insertion and a personalized viewer experience for newly launched channels within ZEASN’s free streaming channels hub WhaleLive on Philips TV devices. The English and German-speaking territories in Europe will serve as the starting point, with many more countries to follow. Meanwhile, the collaboration with SpotX opens up new opportunities for media buyers to place their ad campaigns around WhaleLive's premium inventory on Philips Smart TVs. With best-in-class technology purpose-built for video, SpotX’s holistic, brand-safe solution is employed by some of the largest media owners and publishers in the world right now.

With their essential product Whale OS - a revolutionary operating system for smart devices, ZEASN has been the partner of choice for Philips CTV devices since 2016. Until now, they have provided more than 100 brands with customized and diversified digital entertainment solutions covering over 100 countries/regions. Nowtilus’ brings additional value to the table due to significantly enhanced monetization possibilities with targeted advertising enabled by server-side ad insertion. That pushes the feature set within the Connected TV ecosystem to new boundaries, as the spectrum of advertising possibilities is widely opened to new players. With Addressable TV, even very sophisticated targeting of viewer preferences can be realized. Furthermore, the capabilities of server-side ad insertion (SSAI) now allow WhaleLive to provide the seamless viewing experience that users already know from watching classic linear Broadcast TV.

“For us, teaming up with ZEASN was a great opportunity to extend the footprint to high-class TV devices and to harness the full potential of ad personalization to huge user groups,” says Patrick Knippel, Managing Director Nowtilus.

“Consumption of streaming services on CTVs has grown rapidly at the moment, and is the same as CTV programmatic advertising,” said Winson Chen, Chief Operating Officer of ZEASN. “We are absolutely excited to work with Nowtilus and SpotX, having and SpotX’s solution both successfully integrated into WhaleLive, we can present smart TV users with a fully entertaining offering and drive greater engagement. The joint solution definitely can help us efficiently maximize our platform’s advertising capabilities.”

“In the past year, over-the-top (OTT) TV viewing has grown exponentially with audiences migrating towards this flexible and personalized format,” explains Sam Wilson, VP of Platform, SpotX EMEA. “ZEASN is at the forefront of this shift, providing advertisers with new opportunities to buy premium content in an environment loved by audiences. SpotX is delighted to work in partnership with ZEASN and Nowtilus to provide the technology to help power this solution across Philips TVs.”

About Nowtilus

Nowtilus is a digital video personalization company. Our technology revolutionizes the monetization of video streaming by personalizing the ad experience for millions of viewers. We help broadcasters, telcos, and content providers to monetize their AVOD and OTT TV streaming platforms by offering seamless, personalized, and relevant ad experiences. Thereby, we increase viewer acceptance, boost conversion for advertisers and maximize usage and profits for streaming platforms. Nowtilus is based in Berlin and Halle, Germany.

Press Contact: Sebastian Strootmann,

About SpotX

SpotX is the leading video advertising platform shaping digital video and the future of TV globally. The company’s solutions enable media owners to monetize content across all screens and streams while providing advertisers with direct access to brand-safe, premium inventory. With best-in-class technology purpose-built for video, SpotX’s trusted, privacy-compliant solutions are employed by some of the largest media owners in the world including Goldbach, LG, Pluto TV, Rakuten TV, Roku, and Samsung Ads Europe. In the US, SpotX works with nearly all major OTT stakeholders and reaches 4 out of 5 viewers of ad-supported CTV, or 70 million households. SpotX is a subsidiary of Bertelsmann’s RTL Group and is headquartered in Denver with 9 offices throughout the US, EMEA, and APAC regions. Learn more at


ZEASN Information Technology Co., Ltd. was established in 2011. The company focuses on the intelligent home industry. Through self-developed cloud services and tool products, ZEASN has established the Whale Ecosystem with global developers, content providers, service providers, and top-tier manufacturers.

Whale Eco works closely with many of the world's most recognizable brands, including Philips, TCL, Haier, AOC, Sharp, BenQ, Konka, Changhong, NovaTek, Amazon, Google, Alibaba, Huawei, DSP Group, etc. Whale OS is the core product of its Whale Ecosystem. ZEASN takes ‘BRING THE WORLD HOME’ as its mission, and aims to become the most innovative company in the intelligent home industry. To find out more, please visit:

Contact for ZEASN, Michael Lan,

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