Serverside.ai by Nowtilus is the Open Dynamic Ad Insertion Platform in the market. It integrates easily with your streaming ecosystem, ad servers, and SSPs to scale your content business.
Personalizing the TV Experience with Server-Side Ad Insertion
Director Advanced Advertising
"With Nowtilus, we found a technology partner with expertise in both HbbTV development and server-side ad insertion. Their hybrid Serverside.ai solution, combining client-side substitution with server-side break stitching, has provided Discovery the opportunity to serve more relevant targeted ads in a scaled linear Broadcast TV environment."
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Serverside.ai at a glance
We help broadcasters, telcos, TV manufacturers, and content providers to monetize their AVOD and TV streaming by offering seamless, personalized, and relevant ad experiences.
The SSAI workflow is different from a traditional client-side ad insertion, which requires player adaptation for each device. SERVERSIDE.AI takes this burden away from the player app and manages all ad insertion on the server in the cloud, stitching personalized ads and streaming content together in a single stream and thus preventing buffering or pixelated images, providing the best experience possible for the viewer.