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  • Writer's pictureSebastian Strootmann

Norigin Media, Fraunhofer FOKUS and Nowtilus: New AdTech Solution

Updated: Aug 2, 2023

If you see the necessity to monetize catch-up recordings from live linear OTT streams without having SCTE35 markers in place in the source stream, stop looking further.

fraunhofer fokus, and norigin media: adtech for ott

Norigin Media, a Scandinavian company offering video streaming solutions, has successfully completed an ad-replacement trial with a reputable German R&D institute, Fraunhofer FOKUS, and German ad-insertion platform The joint OTT AdTech proposition between these companies will offer to Pay TV Operators the possibility to detect and replace advertisements on premium streaming services. The combined challenge of "detect and replace" has long been of concern for many Operators within the industry.

The end-to-end DAI workflow is equipped with our solution at heart to replace ads with personalized advertising after Norigin Media AdScan detects ad breaks and creates cue points.

AdScan is an ad detection solution from Norigin Media, which can be used when SCTE35 markers are not available on OTT streaming services. The AI-based tool creates cue points that are used to identify and highlight ad breaks in the player, allowing Pay TV Operators to improve the UX in the player itself and offer personalized and relevant ad experiences.

Fraunhofer FOKUS has implemented a DAI workflow based on the cue points provided by AdScan. The trial seamlessly integrates with the ad-insertion platform by replacing the initial ads through server-side ad stitching. A robust and flexible ad technology stack for server-side ad insertion in MPEG-DASH and HLS, developed by Fraunhofer FOKUS and Nowtilus, supports both live linear and on-demand content.

It is always a pleasure working with the team at Fraunhofer FOKUS,” says Ajey Anand, CEO of Norigin Media. “Both Norigin and Fraunhofer are happy to offer this solution to address an end-to-end AdTech offer that can be used by all Pay TV Operators who plan AVoD services in the future.”

Robert Seeliger, DAI Lead at Fraunhofer FOKUS, stated: “Automated and reliable creation of ad cue points for OTT content will create new potential for content monetization for platforms and streaming providers. Together with our partners Norigin Media and, we have shown that DAI workflows can easily be built upon ad detection solutions – when SCTE35 markers are not available in the source content.”

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