Leander recently joined Oliver von Wersch and the IAB TechLab team for an interesting fireside chat, discussing the potential that Dynamic Ad Substitution in HbbTV offers for publishers and advertisers.
With the growth of streaming, Connected TV (CTV) has firmly established itself as a critical component of the digital media landscape. In this virtual event, Leander and Oliver were diving into the possibilities that HbbTV offers for Addressable TV within the CTV space.
The event also addressed the tech foundations of how to:
Overcome challenges around Server-Side Ad Insertion (SSAI)
Support transparency to minimize ad fraud
Provide brand-safe environments for advertisers
Build privacy-first addressability
Enable cross-screen ROI measurement
Watch the full IAB TechLab CTV panel here.