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  • Writer's pictureRoberta D'Addario

MWC24: 5 Key Takeaways and Where to Catch Us Next

Updated: 2 days ago


In recent years, Nowtilus regularly participates as an exhibitor at the Mobile World Congress in Barcelona, the largest telecommunications event in the world. MWC 2024 was a success as usual, registering over 101,000 attendees from 205 countries and territories, and was a great chance for us to connect in person with our telco customers and some of our adtech partners.


Watch the video above to have a quick glimpse of our exciting four days at Fira Gran Via and experience the trade show guided by the words of the Nowtilus team members who attended it.

  • Leander Carell, Co-Founder and Managing Director: “At this year’s MWC it was interesting to see how big players stay in the game with their core products and services, but their messaging copes with zeitgeist topics such as artificial intelligence. We’ll see very soon where real value is generated out of it.”

  • Patrick Knippel, Co-Founder and Managing Director: “Artificial intelligence and personalized offerings continue to make their way into the telco operator TV offerings.”

  • Johannes Kallenbach, Principal Product Manager Addressable TV: “If there is one thing that MWC has told us, it’s that SSAI is not a niche anymore. It has become a key technology for ad monetization models across the globe, and this is a promising outlook.” 

  • Sebastian Strootmann, Director Marketing & Business Development: “The telco and video entertainment industry are not separable from each other anymore. Holistic TV offerings with super aggregation of top tier content have earned a solid standing within today’s telco product portfolios.”

  • Roberta D’Addario, Content Marketing Manager: “Events like MWC are an incredibly useful opportunity to gather with partners and clients and nurture our network of industry experts.”

MWC24 Was Cool, Alright. So What's Up Next?


leander, patrick, sebastian, johannes and roberta at mwc 2024

Speaking about industry gatherings, MWC is just the kick off of our annual calendar of events. Nowtilus has already planned to attend some of the most important trade shows and conferences in the AdTech, StreamingTech and CTV space.

Save the date, as this is where you will find our team members in the upcoming months: 

This list is not exhaustive and will almost certainly be enriched during the year, so if you want to know at what other industry events you can catch up to talk about TV monetization all you have to do is reach out to us. See you out there!

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