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  • Writer's pictureSebastian Strootmann

Webinar Recording: Fighting Ad Fraud in SSAI and CTV - No Need to Surrender

Updated: Aug 2, 2023



Looking at the facts, we realize the thread of Ad Fraud within our industry is very strong these days. According to Wall Street Journal, ad spending on Connected TV will be a $15.6 billion market by 2023, however approximately 20% of ad inventory is subject to fraud.


Listen to our mutual webinar with MediaMelon to understand how industry standards and cooperation can support preventing ad fraud and increase the profitability and trust in our business as a whole.


Topics covered include:

  • Issues and consequences related to Ad Fraud and SSAI in video streaming

  • Solution approaches for combating Ad Fraud in CTV

  • Practical insights on how to make it work using the latest industry standards

Speakers:

  • Kumar Subramanian (CEO, MediaMelon, Inc.)

  • Leander Carell (Managing Director & Co-Founder | Nowtilus | Serverside.ai )


See the full webinar recording above or view the trailer here, Slides can be accessed here.

The presentations and discussion include a short Q&A at the end.


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